Dear customers, In order to ensure that your order can be processed successfully during the coming Spring Festival holiday. We would like to draw your attention to the following matters:Deadline for the orders: Orders paid before Jan. 13 will be shipped out before the holiday. For orders after this deadline, we will ship them to you ASAP according to the time sequence of order payment before the carrier&#x27;s holiday. However, please note that due to the uncertain factors of production and shipping couriers, we cannot guarantee specific fulfillment times. You can continue to sell throughout the entire holiday, however you should avoid scaling new winning campaigns from January 21th to January 27th. By January 27th it is safe to resume launching and scaling your campaigns and there won’t be any noticeable delays for your customers. Between January 13st and January 27th, we highly recommend you put some sort of notification on your site (like a banner) letting customers know that their packages may be delayed 10-14 days due to the holiday.Holiday time: For production, our factory will be on holiday from January 21th to January 27th, 2023, and will operate at a limited capacity from January 21th – January 27th to make sure we stay on top of your orders however the shipping couriers will be shut down during the duration of the holiday. For shipping, Standard shipping will be off from January 21st to January 24th. Packages will be dispatched from January 25th. Express shipping will be off from January 21st to January 27th. Packages will be dispatched from January 28th.Online customer service: InkPOD online customer service will continue to serve you, but there will be a delay, and the reply will be within 2 days at the latest, after-sales problems will be dealt with uniformly afterwards.Thanks for being on board for another year of great success with InkPOD!InkPOD Team

Chinese New Year 2023 holiday reminder

Notice: InkPOD Order Deadline for Spring Festival

From March 12nd, due to a rise of COVID-19 cases in China, the government locked down multiple Cities which include where our factories are located. Factory workers are requested to stay at home until April 10th. As a result, our factories are understaffed, which will cause production delays. Orders placed from March 10th forward will be delayed. The delays will be in processing mail and parcels as well due to the pandemic impaction for at least 3 weeks. Now, it would be a good time to reduce or cease running ads, and let your customers realize the anticipated delays due to the latest Covid outbreak in China. We apologize for the inconvenience this may cause and hope to have your understanding in this matter. We will follow up on this situation and update you as soon as we have more information. Thanks, The InkPOD Team

Guideline

URGENT: Covid Related Delays On Supply Chains

Customizing sneakers and footwear for online stores has become more and more popular in the E-commerce field. If you are a talented designer or hire designers to design product for your store, print-on-demand shoe is an idea. Footwear is always a nice way to present your brand belief and expand your store categories. In this article, we will look at the top print on demand shoes for your reference. The major benefits of print on demand are the merchant does not have inventory risk and the start-up costs are almost zero. Also, the product is not manufactured until ordered, so it&#x27;s environmentally friendly with less material waste. There are some disadvantages as well. One of the major weaknesses is the merchant cannot control the product quality. And the size change of products is also complicated due to no inventory. So the customers need to understand that all products are on final sale without exchange. 1. Synthetic Leather Boots The synthetic leather boot has men&#x27;s and women&#x27;s sizes. The boot is made of eco-friendly and 100% vegan leather material, constructed with a high-quality rubber outsole with EVA foamed insole, mesh fabric, and foamed lining with lace-up closure. There are 4 options: Faux Fur leather boot, chunky boot, general leather boot, and ankle protection leather boot. Depending on your design and season, you may prefer one style over the other. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/POD%20shoes/1.png"/></div>2. High Top Leather Sneakers The high-top leather sneakers also come in men’s and women’s sizing. The shoe is made of leather upper, mesh cloth lining, and soft EVA padded insoles. It&#x27;s complete with eyelets and a lace up closure for a classic look and perfect for every season, wear them all year round. There are 4 different styles for you to choose. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/POD%20shoes/2.png"/></div>3. Low-Top Leather Sneakers If you don’t like the high-top shoes, you can always get the classic low-top sneaker in men’s and women’s sizes. This sneaker is made of the same materials and features as the high top sneaker, but sits below the ankle bone. For both the high top sneaker and regular sneaker, InkPOD would recommends half sizing downbecause they run large. And fine detail design prints are all available and welcome on leather footwear. 5 different styles of Low-top leather sneakers are available currently. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/POD%20shoes/3.png"/></div>4. High-top/Low-top Canvas shoes The high-top and low-top canvas shoes are made from canvas and PU upper material with EVA padded insoles. They come in men’s and women’s sizes. They are wear-resistant rubber soles for white high top canvas shoes. It has a padded collar and tongue for improved comfort. Canvas shoes are always the most popular footwear and best selling products for all seasons. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/POD%20shoes/4.png"/></div>5. Flip Flops For summer vacation or casual theme stores, flip flops and sandals will be a good choice. InkPOD offers one piece open-toe style sandals with vibrant print on the high quality and soft PVC sole, which is comfort and durability. And flip flops made with EVA and foam material slip-on comfort. The flip flops have Y-shaped rubber straps with a toe post style. rubber straps to easy walk. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/POD%20shoes/5.png"/></div>6. Athletic Shoe InkPOD offers multiple athletic shoes that you can sell with your sportswear collection, includes running shoes, basketball shoes, chunky sneakers, mesh shoes, etc. These shoe comes in both men’s and women’s sizes. The mesh running shoes is mde from breathable mesh and PU upper material with EVA padded insoles, completed with eyelets and lace up closure for a classic look. The collar and tongue are padded for a comfort feel. The basketball shoes are also a great option, which is perfect for every season, suitable for both men and women.<div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/POD%20shoes/6.png"/></div>7. Mesh Knit Sneaker If you are searching for breathable style footwear, mesh knit sneaker will be fitting for your store. This shoe is made from breathable mesh knit upper material with EVA padded insoles. It comes in both men’s and women’s sizing. It&#x27;s completed with eyelets and lace up closure for a classic look, and wear-resistant rubber soles for yeezy shoes. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/POD%20shoes/7.png"/></div>8. Slip-on Shoes Do you like slip-ons? InkPOD offers slip-on shoes without lace up option. There are casual flat driving shoes made from canvas with rubber soles and suede insoles, canvas loafer slip on shoes with EVA and 2.5cm flat platform heel counter, and black/white general slip-on made with rubber outsole material and cushioned EVA insole provides sustained comfort. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/POD%20shoes/8.png"/></div>

Print On Demand Shoes

8 BEST PRINT ON DEMAND SHOES FOR YOUR E-COMMERCE 

With the shipping rate/policy revised recently, InkPOD &#x27;s new shipping system is launched as well. Cover the shipping cost for your customer with free shipping, or provide multiple shipping options to your customer with various shipping times and rates, no matter which shipping policy you&#x27;d like to set up, InkPOD will be able to satisfy all your shipping strategies now. Please follow the introduction below regarding the new shipping rate setup functions with InkPOD: 1. Product Cost / Shipping Cost Calculator The product&amp;shipping cost calculator is presented under each item description as shown below, which will help you calculate the total cost with various products, shipping destination, quantities, and carriers: <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Shippingcostupdate/shippingsystem1.png"/></div>Country: pick the shipping country, where most of your customers are from. Purchase quantity: the average shipping cost per item will reduce if the quantity is increased in each order. Try to enter different purchase quantity to find the sweet spot. Shipping method / shipping carriers: InkPOD coorporates with FedEx, DHL, Yunexpress, Yanwen, SF Express, 4PX and etc. Find out which carrier is most satisfied with your requirement (time, cost, quantities, countries) for your online store. Total Cost: the product costs plus shipping costs for different quantities of products, which help you better setup the retail prices and shipping cost strategy. 2. InkPOD Shipping profile under Shopify dashboard <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Shippingcostupdate/shippingsystem2.png"/></div>Once you&#x27;ve installed InkPOD in your Shopify store, the InkPOD default shipping profile will be listed under Shopify Setting - Shipping and delivery - App shipping profiles - InkPOD. There are 2 default shipping options: a. Free shipping for all products, which means you will cover the shipping cost for your customers, or include the shipping cost as part of your retail prices; b. Standard shipping and expedite shipping with different shipping rates. With that option, your customer will be able to pick their preferred shipping time/rate. 3. Customize your own shipping preference with InkPOD In order to automate the selection of shipping method for your orders from Shopify and Etsy, you can personalize your shipping rule in InkPOD, and InkPOD will ship your order with the matched shipping method according to the rules you set. If you&#x27;d like to setup your own shipping rule, click InkPOD Setting - Shipping Rules - New Rule: <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Shippingcostupdate/shippingsystem3.png"/></div>Shipping Rules Name: the name of your personal shipping rule Priority: the priority will govern the sequence of shipping options when you have multiple rules. Larger value will have higher priorityConditions: setup the shops and shipping countries. The shipping method name can be ignored. Action: choose your preference shipping carrier for the specific shop and countries you picked in Conditions. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Shippingcostupdate/shippingsystem4.png"/></div><div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Shippingcostupdate/shippingsystem5.png"/></div>For example, if you&#x27;d like to pick FedEx as the shipping carrier for all your US orders under Shop A-1, you can setup the rule as shown below:Rule Name: US - FedExPriority: 10 (not necessary)From shops: A-1Countries: USShipping method names: SkipAction: FedExAfter saving that rule, all your future US orders from Shop A-1 will be shipped by FedEx. Please be careful with your shipping strategies, it&#x27;s a core part of your ecommercial business. Analyze and calculate the shipping costs depending on your type of product and target customers location once you have an idea. InkPOD always welcomes our customers to contact us once there are any questions or feedback. Reference link:The latest shipping&amp;products cost: https://www.inkpodfulfillment.com/blog/24

Upgraded Shipping System Introduction

Happy New Year!Exhausted marketers after the busiest season of each year are definitely understandable. It&#x27;s predictable that usually the foresee of the January market is overestimated. On the contrary, people will keep shopping behavior in the first season of each year and seek new demand with the season changing. To help our users better understand the shopper behavior and kick off the market of 2022 powerfully, InkPOD collected and analyzed consumer data from a previous couple of years and will share the research result in this blog. E-commerce people can read this research to explore new partnerships and be read for 2022. Outdoor and Vacation Related Flight ticket and hotel booking are significantly increased since December 2021 and they will keep growing till March. And due to Covid-19, most of the travelers will be kept within the country and plan for domestic travel. In winter, the most popular activities will be either skiing or visiting a warm city. In the United States, the resumption of travel and vacation has been recovering since the end of 2021. Many students and families are planning their spring vacation and outdoor activities. As part of the trip, people will definitely intend to look for outdoor-related apparel, supplies, and related stuff. So in the first quarter of 2022, winter clothing, footwear, skiing equipment, and any other outdoor-related gear will attract a lot of interest from travelers. Time to meet travelers&#x27; needs and requirements for holiday footwear, apparel, luggage and etc when they do research and plan their vacation online. Starting the Year with New Interests <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Photo%20by%20Djordje%20Vezilic%20from%20Pexels.jpg" width="529" height="355.64202880859375" style="width:529px;height:355.64202880859375px"/></div>New purchases and orders from December will be the motivation to &quot;organize family life&quot; in the new year. In order to better organize new items coming up, storage items will be increasing significantly in January. Also, healthy medicare, healthy foods, sports apparel and footwear will become popular during the spring season to achieve the health goals for the new year. According to Google Trends, searches for vitamins, hobby items, sports goods, are relatively popular in January. In the past 18 months, most of us have spent most of our time with our house, so the spending on furniture items has increased. The period of buying new furniture and computers has passed. Instead, how to adjust the room where we live and work together and makes it more comfortable become the most important part in 2022 life. With 2022 coming with new opportunities, we hope this blog will give you some thoughts and start the year off right!Photo by Djordje Vezilic

Marketing

Market the First Season of 2022

Trying to make an impressive but simple mark on customers’ memories to keep their order from your store again? Let&#x27;s think about some branding items with personalized packaging! Additional packing design or inserts is a great way to impress customers, and fancy-designed branding items will let your customer share their shopping experience with others in mouth marketing. This blog post is helping you better understand InkPOD packaging and offers some branding ideas. 1. Packaging the shoes in your branding box Packaging is the first thing your customers will see when they receive orders. With InkPOD, you can design your own branding shoebox and make sure they are handled with care. The current customizable area is a rectangular shape on top of the box. Go to your Catalog - Branding - Shoebox (or click <a href="http://(https://www.inkpodfulfillment.com/custom-products/branding/shoe-box/custom-shoe-box-nj)" target="_blank" rel="noopener noreferrer">this link</a>) to add your logo or custom message on the shoebox! Since your shoebox design will be displayed for all your orders, be sure to use some commonly applicable sentences. Once your design is done, you can &quot;create a pending sample order&quot; for it, and message us the order number. We will apply the shoebox for all your future shoe orders. The cost is $2.5 for each box. And please note that you can’t choose which box to fulfill specific orders, so design some meaningful graphics/words that almost anyone can be satisfied with. 2. Pick the best packaging design and thoughts Let us find out the answer to the following questions before deciding your packaging branding design. Is it a unique packaging design? Does the package design fit with your brand? Exclusive and mono packaging will make your items looks like be prepared uniquely for each customer. Some simple designs such as sketch, hand painted and handwriting will make it work. A hangtag pack-in within package will visualize your brand and belief directly. If you&#x27;d like to add some sentences and graphics in addition to your branding design. Make sure to pick the style, color and text that matches well with your branding design. Plus, a QR code of your social media on hangtag / greeting card will help your customer get back to your store or leave a good rate. 3. Top packaging insert ideas <a href="https://www.inkpodfulfillment.com/custom-products/branding/hangtag" target="_blank">Branding Label</a><a href="https://www.inkpodfulfillment.com/custom-products/branding/shoe-box" target="_blank">Shoebox</a>Discount or QR code Stickers Thank you note Postcard Business card Branding related Info If you&#x27;d like to add any insert to your orders, don&#x27;t hesitate to contact our customer support. We are always happy to help you address any POD request!

The Way to Personalize Your Products Packaging

Etsy Integration is coming! NO MORE third-party apps are required to push InkPOD items to your Etsy Store. By now, just copy and paste all your products from Shopify / InkPOD to your Etsy store directly. All your Etsy orders will be synced to the InkPOD fulfillment system and shipped out automatically. Ready to expand your Etsy store categories? Plan to start your first Etsy store without inventory risks? Let&#x27;s get started here. Following is a quick guideline for the Etsy setup and integration procedure. 1. Go to &quot;My Store&quot; - Connect to your Etsy Store<div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy1.png" width="785px" height="491.922px" style="width:785px;height:491.922px"/></div>2. Sign in / sign up for your Etsy account, Grant access, and confirm the connection <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy13.png" width="785.4249877929688" height="356" style="width:785.4249877929688px;height:356px"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy2.png" width="571.875px" height="802px" style="width:571.875px;height:802px"/></div><div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy3-1.png"/></div>After that, your Etsy store is associated with InkPOD successfully! Let&#x27;s get started with your customization with us. 3. After finishing your designs, it&#x27;s time to push them to your store. Go to your Etsy store product list on InkPOD - View Detail - Setup Shipping Method - Publish. When publishing the products, in addition to general descriptions, mockups, retail price, shipping setup, please also remember to select the correct categories for Etsy before &quot;Submit to Store&quot;. <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy4.png" width="771px" height="327px" style="width:771px;height:327px"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy5.png" width="764px" height="505px" style="width:764px;height:505px"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy6.png" width="768px" height="421px" style="width:768px;height:421px"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy7.png" width="772px" height="417px" style="width:772px;height:417px"/></div>4. Now it&#x27;s time to start your work in Etsy. Click the three dots - Edit in Etsy, then you will be directed to the Etsy product publish page. <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy8.png" width="800px" height="383px" style="width:800px;height:383px"/></div> 5. Last step, finalize your products on Etsy. Please go through each item carefully and make sure all details are correct. <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy9.png" width="777px" height="425px" style="width:777px;height:425px"/></div> Regarding the shipping setup, InkPOD provides multiple shipping rate templates for different products / countries. Please select the shipping rate per your personal preference, or you can even setup your own shipping option, such as provide free fast shipping, and include the fast shipping fee as part of your product cost. <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy10.png" width="785px" height="420px" style="width:785px;height:420px"/></div>6. When you receive an order, it will be synchronized from Etsy to InkPOD within an hour. The order will be presented on both Etsy and InkPOD order list. Once you pay the order fulfillment cost in InkPOD, we will start the production for your order. But InkPOD will not be able to complete the order in Etsy &quot;orders &amp; shipping&quot;. Please make sure to click &quot;complete order&quot; in Etsy and provide tracking info when the production is done. So your customer can see the order status update on time. The tracking info will be provided in InkPOD &#x27;s &quot;Order&quot; once we finish manufacturing the product. <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy11.png" width="784px" height="393px" style="width:784px;height:393px"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/etsy12.png" width="782px" height="463px" style="width:782px;height:463px"/></div> Look forward to hearing your suggestions, and feel free to contact us whenever you have any questions.

Etsy Integration Guidelines

InkPOD public pattern library is free for all our users and designers. You can use any design element in the library to build your own products or parts of your design products. Currently, 5 major pattern categories are available online. And the library will keep updating based on the world&#x27;s latest trends and festival themes. Feel free to try the pattern library with your branding logo, and bring them to the next level together!Following is a short guideline to quickly walk you through the pattern library: 1. Collections of all patterns are classified under different categories. Keyword search is available for you to find a specific theme of the design. <div class="media-wrap image-wrap align-center" style="text-align:center"><img size="1" _root="[object Object]" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/pattern1.png" width="769" height="436" style="width:769px;height:436px"/></div>2. After picking your favorite pattern and selecting the product, the pattern will be imported directly into the customizer. <div class="media-wrap image-wrap align-center" style="text-align:center"><img size="1" _root="[object Object]" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/pattern2.png" width="783" height="446" style="width:783px;height:446px"/></div> 3. The pattern library is also on the left dashboard of the customizer, feel free to try various styles of design images, and fuse them with the theme of your store/branding. <div class="media-wrap image-wrap align-center" style="text-align:center"><img size="1" _root="[object Object]" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/pattern3.png" width="763" height="385" style="width:763px;height:385px"/></div>4. The last step, create products and publish them to your store. <div class="media-wrap image-wrap align-center" style="text-align:center"><img size="1" _root="[object Object]" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/pattern4.png" width="790" height="401.3374938964844" style="width:790px;height:401.3374938964844px"/></div>Let&#x27;s find out some inspirations here! Feel free to message us whenver you have any suggestion or thoughts.

Public Pattern Library

Over the course of 2020 and 2021, we’ve seen a distinct increase in our supplier and carrier costs that are pushing us to revise our product and shipping rates. InkPOD hopes our customers&#x27; shipping costs can be as low as possible. For those of you who have been working with InkPOD/Wow during our years of operation, you know that we have NEVER raised the prices on our products in our company’s history.The past year has brought a lot of chances and challenges for the manufacturing industry and e-commerce, especially the limited supply for all goods, which has finally caused the price spike. For us, all product and shipping costs have increased by more than 25%. A bunch of shipping problems (such as congested ports, lack of containers, full warehouses Jammed ports, lack of shipping containers, and overflowing warehouses) also raise the shipping cost anything anywhere. As a result of these changes, we will have to adjust our price and the new price will be effective on January 1st, 2022. Please check the updated product and shipping rates for your selling regions per presented below:<div class="media-wrap image-wrap"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Shippingcostupdate/Shipping%20Rate%20%26%20Product%20Cost.jpg.jpg"/></div>The FedEx shipping time is 4-10 days. The YunExpress shipping time is 10-15 days. Regarding the shipping cost for rest of Countries, please see the table in the following link: <a href="https://docs.google.com/spreadsheets/d/1ALd5yxr7Uc3px5_5qHoRiC536kw7V109bQPCkZiMLPw/edit?usp=sharing" target="_blank">Click Here</a> 1. Free shipping will be canceled due to the sharp increase in shipping costs worldwide. The standard shipping (YunExpress) cost and the product cost will be updated accordingly. All updated product costs, standard shipping rates, and fast shipping rates will be listed under each product description and this blog.2. Shipping rates for the 1st item will be increased for worldwide orders. But the shipping cost for the 2nd and additional items will be way much cheaper than before. 3. Adjust shipping rates for all of our currencies based on the exchange rate fluctuations. 4. Cost calculator will be launched on Jan 1st, 2022 for you to better evaluate the quantity, retail price versus shipping cost for different countries and products. Suggest Solution: Products - We&#x27;d suggest carefully reviewing the price change list, and decide which products you will need to make adjustments in your store. While the new shipping system is launched, the cost calculator will be available under each product description for your to evaluate the total cost for various quantities / shipping methods.Shipping - The updated shipping rates will reflect on your store automatically if you use our products and services. By any chance, if you input shipping rates manually, we&#x27;d highly recommend you review the updated shipping cost and decide whether you need to adjust them on your store or not. Feel Free to message our online support or email us if you have any questions or concerns.Reference link:The updated shipping system: <a href="https://www.inkpodfulfillment.com/blog/30" target="">https://www.inkpodfulfillment.com/blog/30</a>Photo by Tom Fisk

Shipping Issues and Solutions

Shipping Rate & Products Price Update

As the InkPOD new interface launches, to help our users get used to it as quickly as possible here is a short guide for the new interface. 1. Sign up / Sign in All our users will have to sign up for a new InkPOD account in order to manage multi-store. If you have worked with us and would like to access your history record with us, You can sign up for InkPOD first, and then move on to the next step, &quot;My Store&quot;. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/1.png"/></div>2. My Store Under &quot;My stores&quot;, you can manage all your stores and products. Following are the major functions for you to better arrange your stores: <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/2.png"/></div> a. Connect and integrate with your store The first step is connecting your shopify store with your InkPOD account. For more information regarding the store connection, please refer to our blog: <a href="https://www.inkpodfulfillment.com/blog/22" target="_blank" rel="noopener noreferrer">https://www.inkpodfulfillment.com/blog/22</a> b. Add Product Once your store is connected with InkPOD account, you will be able to view your history design with us, and add new designs to your store. c. View Products You will see and manage your product list &amp; status for each store under &quot;View product&quot; i. View product status There are 3 status: Published - The products have been pushed to your store Unpublished - The products have been created but have not been published in your store Error - Please contact our online support ii. View product Detail All your product description, design, and image will be presented. &quot;Recustomize&quot; is also available for you to revise existing design by either override the old one, or save as a new product. <div class="media-wrap image-wrap"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/3.png"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/4.png"/></div>3. Orders There are only 2 types of orders: general order and sample order: <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/5.png"/></div>a. General order All orders from your online store will be synced automatically under &quot;Orders&quot; list. The statuses are: pending (unpaid), Awaiting Production (Paid, no action required), In Production (3-7 days), Shipped ( tracking info will be provided for all shipped order), Cancelled, and Refunded. b. Get sample order InkPOD offers sample discounts for all sample orders, please contact our online support for a sample discount before you process the payment. Sample order list - Including all history sample orders with updated status. 4. Settings <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Guideline/6.png"/></div>a. Payments There are two separate payment processes that will take place: 1. your customer pays the money to your shopify store when they create an order; 2.you process the fulfillment payment to InkPOD. Once we receive your payment for fulfillment, we will start our production for your order. Please add your payment method before you receive orders. After saving your payment method, you can also turn on the &quot;Auto-fulfill&quot; to reduce your manual work for the future orders. b. Stores View your store lists, websites, and names.

New User Interface Guidance

The InkPOD multi-store management system has just launched! If you plan to open more than one online store, or you&#x27;ve already had multi-store, now you can manage your stores and products with only ONE InkPOD account. With that function, you can push your InkPOD products to any of your Shopify stores directly (Etsy integration will be coming up as well). No more extra work to create duplicated products for different stores. If you have already used InkPOD in Shopify before, you will still need to sign up / sign in to your InkPOD account and associate with your Shopify store in order to connect to your history designs and orders.How to manage your multiple stores with only one InkPOD account? Following are the steps: 1. Go to <a href="https://www.inkpodfulfillment.com/register" target="">https://www.inkpodfulfillment.com/register</a>, sign up your InkPOD account. If you have an InkPOD account, you can sign in here: <a href="https://www.inkpodfulfillment.com/" target="_blank">https://www.inkpodfulfillment.com/</a><div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/multi%20store%201.png" width="715px" height="449.016px" style="width:715px;height:449.016px"/></div>2. Go to &quot;Stores&quot; manager (which was named &quot;My Product&quot;) <a href="https://www.inkpodfulfillment.com/shops" target="">https://www.inkpodfulfillment.com/shops</a><div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/multi%20store%202.png" width="688" height="379" style="width:688px;height:379px"/></div>3. Following the guideline to connect Shopify account with your InkPOD account:<div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/multi%20store%206.png" width="681" height="472" style="width:681px;height:472px"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/multi%20store%207.png" width="675" height="355" style="width:675px;height:355px"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/multi%20store%208.png" width="680" height="424" style="width:680px;height:424px"/></div>4. Confirm the connection. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/multi%20store%203.png" width="701px" height="398.859px" style="width:701px;height:398.859px"/></div>5. After the store connection, you will be able to view and manage all your stores and products. The number of stores is unlimited. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/multi%20store%204.png" width="713px" height="465px" style="width:713px;height:465px"/></div>6. &quot;View Detail&quot; - manage all your published/unpublished product under the specific store. With the &quot;Recustomize&quot; function, you can also push products from one store to another store. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/multi%20store%205.png" width="689px" height="377.688px" style="width:689px;height:377.688px"/></div>

Multi - Store Managing System

It&#x27;s always interesting to design and sell your own print-on-demand products. But if you plan to deal with it as a serious business and earn money from it, we should determine your product design from many aspects, such as artistic, branding, practical, and so on. In this short guide, we will present some tricks for how to customize sellable print-on-demand products. 1. Look for a niche theme for your design &amp; store The initial step of a new brand is always to search for a unique topic as the core of your brand. Based on that, you can develop and brainstorm on your products, pattern, logo, etc. Your theme of the brand must be very mono and unique, the competition is extremely fierce in the e-commerce field. Why will people decide to go to your site to buy an item, but not just go to amazon or any other online store? <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Autumn_How%20to%20design%20attractive%20products.jpeg" width="716px" height="420.682px" style="width:716px;height:420.682px"/></div>Working on a topic that you really love will definitely improve your efficiency, design, moods, and overtime job. For example, if you are a pet lover, we are sure you will do great on the design of poppies, cats, etc. 2. The complexity of the design is not directly related to the product revenue If you are a great designer and you are confident that you can logically design and customize a series of complicated print-on-demand products, you can ignore this paragraph. But most of our entrepreneurs were just joining the POD field, we&#x27;d suggest keeping it clean and simple when customizing a new product. Let&#x27;s say it in the easiest way, it will take you the least money and time if you just customize a POD product with a few words: &quot; Don&#x27;t bother me ....&quot; &quot; Read this sentence...&quot; &quot; Look at me ...&quot; &quot;56.523+45450.11/3=...&quot; Not a serious design suggestion, but no kidding, that kind of apparel design is selling pretty well in the ecommerce field based on global data. 3. Branding but not just brands The biggest advantage of print on demand products is that, brand &amp; real identity are allowed on all POD products for retailers. Print your own logo on all your products will allow you to promote and operate your independent branding logo quickly and efficiently. But, a brand logo is just a simple markup that help people remember your design theme and store beliefs. Only good products customizing or great pattern design will determine whether your customers will remember your store and brand. Mono designs with independent brand, we can look forward to a whole universe of brand beliefs and products. 4.Pattern and design of products Design is the core of the entire POD business model. For people who is not a designer, you can look for pattern designer online and buy their design. If we use this POD business model, the cost of design must not be saved. If you think about it, if your design patterns appear, there will naturally be many orders. Maybe you buy a design for 100 dollars, which can bring in sales of tens of thousands of dollars. Generally, a better quality design is between US$20 and US$100. Of course, if your budget is too tight, you can also look for designs that cost $5 and $10. For more information, you can check our previous blog: <a href="https://www.inkpodfulfillment.com/blog/6" target="_blank">https://www.inkpodfulfillment.com/blog/6</a> 5. Do a bunch of research by yourself Every designer and POD user will meet a challenge during their career - lack of inspiration. There is no shortcut. Idea of design always comes up when you look for more, learn for more and after research work. Social media is a good place to that real aggregator of inspiration. 6. Test your design Again, there is no shortcut and only one way to customize fancy products for your store - go to our customizer, upload your image, play with your design and see how it looks with product, adjust it time by time until the mockup looks perfect. Here are some tricks about how to improve the quality of mockup: <a href="https://www.inkpodfulfillment.com/blog/19 " target="_blank">https://www.inkpodfulfillment.com/blog/19 </a>If you are a Photoshop expert, you can also download the product template and play with your design in PS, which will improve your design experience as well. Building up a brand definitely costs a huge amount of work and effort. Hard work and focus are required in any field on Internet since the competition is so tough. Please don&#x27;t forget why you are here at the beginning of your ecommerce career, and keep it up!

Pattern and Design

How to design attractive products

Most InkPOD print-on-demand products provide Red and Light guidelines to help designers scale and locate the design images and make sure the product you design looks the same as how you want it to be. Red - Safe Zone The red line presents the Safe Zone for your product design. Please ALWAYS keep the important parts of your design inside the safe zone. In the following example, part of the logo text is outside the Safe Zone and being cut off.<div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Design%20Redand%20Light%20Guidelines1.png" width="351.148px" height="281px" style="width:351.148px;height:281px"/></div>Design<div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Design%20Redand%20Light%20Guidelines2.png" width="335px" height="335px" style="width:335px;height:335px"/></div>ProductLight - Print Zone Light area is the Print Zone where will be trimmed off after fulfilling and printing. Make sure your design images extend to the full Print Zone to avoid any white gap along the edges of the product. It will be better if your design image can go past the Print Zone. If you can make sure the major parts of your design image inside the Safe Zone, and keep the image filling up the Print Zone, you&#x27;ll receive a perfect, beautiful, fancy looking products. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Design%20Redand%20Light%20Guidelines3.png" width="1083" height="527" style="width:1083px;height:527px"/></div>

Mockup Guideline

Design "Red" and “Light" Guidelines

&quot;Set the intensity of blending function&quot; is a pretty fancy function to rendering your design mockups. But there are a couple of points we would like to let you know. Please read the following paragraphs carefully before using that function. First, the intensity of the blending numbers can be adjusted to modify the quality of mockup images. The lower intensity of blending value will reduce the time cost of generating mockup, and a higher value of the intensity of blending will improve the mockup quality. The default intensity of the blending number was set to 0 in order to speed up the design time. Once your design is finalized, you can adjust the intensity of blending to get a great quality mockup and present it to your customers. Following are some examples: <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/The%20intensity%20of%20blending/01.png" width="946px" height="350px" style="width:946px;height:350px"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/The%20intensity%20of%20blending/23.png" width="946px" height="350px" style="width:946px;height:350px"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/The%20intensity%20of%20blending/45.png" width="822" height="384" style="width:822px;height:384px"/></div>Figure 1. Intensity of Blending, 1 - 4, and real productSecond, this function does not change anything on your design or the actual product. It only assists with your design process and makes your design mockup looks more realistic and the template more textured. The patterns with different brightness will require different intensity values to be chosen to achieve the best realism. Usually, the best intensity value for light-colored patterns is 2 or 3, and any higher value will make the mockup looks dark. For example, the following product is blank (white), but level 4 will make the mockup looks grey. It&#x27;s recommended to use intensity &lt;3 for light color design. Third, this function will not change the color of your design, it just uses some superposition technology to change the color of the product model, and will not affect the actual production effect of the finished product. Excessive levels will cause the difference between actual products and mockups. In the end, we&#x27;d like to present some example pictures for the same product with different value intensity of blending: Figure 1. 0 level used<div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/The%20Intensity%20of%20Blending1.png" width="356px" height="266px" style="width:356px;height:266px"/></div>Figure 2. 1 level used<div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/The%20Intensity%20of%20Blending2.png" width="362px" height="270px" style="width:362px;height:270px"/></div>Figure 3. 2 level used<div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/The%20Intensity%20of%20Blending3.png" width="366px" height="269px" style="width:366px;height:269px"/></div>Figure 4. 3 level used<div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/The%20Intensity%20of%20Blending4.png" width="364px" height="271px" style="width:364px;height:271px"/></div>Figure 5. 4 level used<div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/The%20Intensity%20of%20Blending5.png" width="365px" height="271px" style="width:365px;height:271px"/></div>Figure 6. Real Product<div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/The%20Intensity%20of%20Blending6.png" width="367px" height="294px" style="width:367px;height:294px"/></div>

The Intensity of Blending

When we discuss the print-on-demand industry, t-shirts, hoodies and mugs are always the main products that most people are really interested in. These simple products are really good choices to start e-commerce with due to the low cost, easy production process, and less aftermarket issues. But, we should notice that with the development of manufacture, technology, software, business, etc, a bunch of the complicated, expensive, and challenging products have been joining the print on demand industry. To be honest, these kind of products do have a higher cost with higher requirements for design skill. But at the same time, the average conversion rate and profit from each of products will be also way much higher than the simple apparel items. And today, we would like to talk about one of the &quot;complicated&quot; print-on-demand item - footwear. <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/How%20are%20Print%20On%20Demand%20Shoes%20for%20Online%20Business%20Photo%20by%20Mading%20from%20Pexels.jpg" width="284px" height="284px" style="width:284px;height:284px"/></div>Footwear, which can help you to make more money from your online store. Global data tells us that clothing sales have an average conversion rate of 3.6%, and shoes have an average conversion rate of 5%. Also the revenue per sale of each pair of shoes is 3 times that of clothing. Which means the profit from selling 1 pair of shoes will be equal to selling 3-5 t-shirt. For example boots, generally the cost of a pair of boots is $36.99 ~ $39.99, the market retail price is $79.99 ~ $109.99. The pure profit will be $43 ~ $70 from just a pair of boots! That&#x27;s why we highly recommend to add footwear into your product list. Footwear is always necessary and unique piece to present your brand belief and satisfy your customer&#x27;s demands. Print-on-demand shoes are one of the most essential products that can&#x27;t be missed from your e-commerce. By the meantime only a few POD suppliers choose to provide footwear products due to the complex production process, inaccurate size chart, long production time and some other challenges. But, InkPOD has overcome all these challenge on print-on-demand shoes, and has already established a mature, flexible production and supplychain for shoes with more than 40 SKU(and growing!) available right now. The production time for all products are within 7 days even the complicate leather boots or high top sneakers. We hope our products can help our customers and designers better demonstrate their brand’s message and design strengths. With InkPOD online mockup, you can get a computer simulation of a shoe looks like the real product as shown below. That is a composite rendering effect of our customers and our mockup generator. With fantastic design, every footwear will be looking as artwork because of the unique three-dimensional character from shoe which can&#x27;t be presented from other products. Let&#x27;s start a successful online business by selling custom shoes online with InkPOD together. Sample orders are always a good option before start your real market, so you can see your design color and try it on feet in real world. Please contact our online support for extra sample discount. If you are still hesitate on where to sell your product, here are some suggestion from us: 1. Shopify If you&#x27;d like to build your own online store, Shopify will be one of the best option for you. It&#x27;s a very easy-use and user-friendly platform with great interface and support services. Also InkPOD has integrated with Shopify, so you can install our app from Shopify App Store and import our products to your store directly without any manual work. 2. Etsy Etsy is an online market platform where you can sell handmade or vintage items, such as shoes, apparel, and accessories. So print-on-demand items is very popular in Etsy. You can set up your store front and start listing items for sale. High quality images for products are always necessary to entice customers. The Etsy integration is in progress. If you are an Etsy seller, InkPOD will help you save your operating costs and purchasing expenses. 3. Facebook market More than a social media platform, facebook has been expanding its business to online store. In Facebook Market, you can simply post your products online and connect with local buyers. 4. Personal blog This may require you to do some extra work in addition to selling. 5. Amazon Amazon is a great market place where has a large number of sellers selling print on demand products. If you are an Amazon seller, InkPOD will help you save your operating costs and purchasing expenses. Photo by Mading

How are Print On Demand Shoes for Online Business?

Since early this year, many of our customers might have experienced multiple shipping delays while using EMS standard shipping with InkPOD (Wowfulfillment) or any other suppliers. As we can see, EMS has encountered severe challenges when packages are shipped internationally. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Shipping%20issue%20and%20solution%20Photo%20by%20Kaique%20Rocha%20from%20Pexels.jpg" width="564" height="376" style="width:564px;height:376px"/></div>Our shipping carriers and company told us that the delay is due to 3 main reasons. 1. The shortage of air freight as certain parts of the economy re-opened and Covid impacts; 2. Lack of customs workers to work on EMS packages at clearance center; 3. Vaccine is in heavy demand all over the world, especially India, which causes an even worse shortage of air freight. We&#x27;ve realized that some packages have been shipping for over 40 days to be delivered in the last couple months. Before EMS air freight reaches enough quantity to carry on all packages, we&#x27;ve decided to switch the standard shipping methods for most of our products from EMS over to Yun Express. There is a huge speedup for standard shipping time from where they were at 20-60 days down to only 8-16 days. Fast shipping means extra cost. But, in order to get through this tough period with our customers together, we decided to cover the extra standard shipping cost for you, and not raise the standard shipping fee for all our products. In this turbulent period, we believe the most significant thing is to deliver products to our customers on time. We will keep YunExpress as our standard shipping carrier until one day EMS returns to normal work flow. By that time, EMS will still be the shipping carrier on standard shipping method. We also highly recommend using fast shipping (typically Fedex) to help your customers enjoy the best shopping experience. The average time for fast shipping is 6 to 10 days. Thank you for choosing InkPOD as your E-Commerce partner. We will keep improving ourselves together with our customers!Photo by Kaique Rocha from Pexels

Notice for Recent Shipping Question

When you have an online store, pricing strategy is one of the important things that you have to think about very carefully. When it comes to how you price your product, you can&#x27;t just arbitrarily set a price based on your feeling. You have to think about product costs, marketing costs, tax, platform costs, and so on. In today&#x27;s post, I&#x27;m going to share my experience about:<ul><li>What&#x27;s the pricing strategy? </li><li>How to choose the best retail price for your product? </li><li>What is the dropshipping pricing strategy? </li></ul>If you&#x27;re struggling with pricing, this article is prepared for you. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Photo%20by%20Daria%20Shevtsova%20from%20Pexels.jpg" width="399" height="531" style="width:399px;height:531px"/></div>1. What is a pricing strategy? When you find a product and ready to be launched, you may be entangled with the question of &quot;how should I price it?&quot; At this time, the pricing strategy is very important. The pricing strategy generally includes all your expenses, and then calculates the best selling price as the output. In order to determine your pricing strategy, you need to comprehensively consider all aspects and choose the best combination option in order to obtain the best profit price. Here are the 8 aspects you need to consider: Audience Who is your audience? Do you understand your audience? If your target audience has a high level of consumption, you may be able to set the price higher than average. Perceived value What is the perceived value of your product? For example, According to your feeling, T-shirt and Polo shirt, which one is more expensive? Generally customer will think price of Polo shirt is higher than T-shirt because polo shirt is more official than T-shirt. This is the customer&#x27;s perceived value to the product. Price flexibility Is your audience sensitive to price changes? If the result of a 10% price raising only cause 5% decreasing of sales, it can be said to be a wise move. Business cost What are the business costs you need to count in? Most of these costs include payment for mail, applications, domain names, and other business expenses. Tax Taxes such as sales tax, value-added tax or profit tax may reduce your profits, and you must consider them when setting prices. For example, you need to count in the custom duty if your products are imported from foreign country. Marketing cost This is one of the most complicate costs for products pricing. Because it is variable! The more products you sell, the higher your marketing costs. Basically, it all due to the average cost per purchase of all your marketing channels. Psychology From psychological point of view, what price will make your product looks more attractive? have your prices been rounded up? Are the two decimal places X.90, X.95, X.98, or X.99? These are all questions that need to be considered, different products should have different strategy. Product Cost Also known as COGS (cost of sales). Although we placed at the end, it is also an important expense that needs to be considered. And everyone who owns an e-commerce company need to have an exclusive COGS pricing strategy. *note: Pricing strategy is only a preliminary estimate of your best product price. It provides you with pricing ideas, but it does not guarantee the maximization of your profits. You need to find the best price point for your product. The price is not static, you can adjust it according to the reaction of the target audience time by time. 2. Why should there be a pricing strategy? Maybe you feel it’s troublesome to customize a pricing strategy, so it’s easier to just base it on your feelings or following your opponent. But in fact, if you don’t have a clear strategy, you may make the following two common mistakes: <ol><li>Set the price too high, causing you to miss a lot of sales. </li><li>Setting the price too low leads to lower profit margins and misses potential profits and income. </li></ol>Therefore, a correct pricing strategy can ensure your profits. Let’s say you buy a product from supplier for $5 and sell it in your store for $20. This may look profitable, but when you still have to pay the following fees, you may feel that the price is too low: Shipping: $2/piece shipping Marketing cost: $10/time Payment gateway handling fee: $1/time Shop plug-in apps: $100/month Platform cost: $30/month Other expenses (including logo design fee, website theme fee, email marketing fee) In this case, it will take a long time to make a profit. But if you have a pricing strategy and include these costs in the calculation range before you start selling, the time to reach the profitable point will be much earlier than expect. 3. What is the best price for dropshipping products? What is the best price set for the Dropshipping product? It&#x27;s time to move out of the classic demand and income curve. <div class="media-wrap image-wrap"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Pricing.png" width="335" height="268" style="width:335px;height:268px"/></div>The vertical axis is the product price, and the horizontal axis is the number of products that will be sold. It can be seen that the higher the price, the less demand and the fewer products sold. If your goal is to maximize revenue, you should choose a price point at which the number of products sold at price X is maximized (and this is also your revenue). In most cases, this maximum revenue price point is equal to the maximum profit price point (see the orange box in the figure). Note: If a large part of your product cost comes from variable costs, such as the cost of sales, then if you increase the price, there may be more profits. In this case, your income will be lower, but you will save more money by not purchasing additional products from the supplier. To illustrate this point more clearly, let&#x27;s look at an example: You have a product with a cost price of $80, and its biggest revenue point is $100. On the basis of this price, you sold 10 pieces. And we assume you have high variable costs. In this case, your profit will be (assuming no other expenses): Revenue $100 * 10 = $1000 COGS $80 * 10 = $800 Profit $1000 – $800 = $200 In this case, it will be your profit (assuming you have no other expenses) Revenue $110 * 9 = $990 COGS $80 * 9 = $720 Profit $990 – $720 = $270 Although revenue decreased by $10, COGS saved $80 and profit increased by $70. Therefore, try to find an optimal price point that allows you to generate the greatest profit, not the greatest income. Finding the best price number for the product should be the goal of all merchants. Right now, there is no formula that can be used to calculate the best price. So how to plan a pricing strategy is necessary, which can temporarily replace the optimal price number with a reasonable pricing number. Finally, how do we price ourselves? My method is to use the strategy of retrodict. For example, if your product sells for $100 and you want to maintain a 20% gross profit, then: Product cost should be controlled below 25%; The logistics cost should be controlled below 10%; Marketing costs must be controlled below 40%; Other costs should be controlled below 5%. Other costs include shopify commission, credit card sales and payment, return and exchange fees, PayPal fees, etc. The above proportion can be adjusted according to the product cost and marketing cost. The above pricing method is for reference only. You can set the price in your own way, but you must take all costs into calculation so that the operators can control the advertising budget and ROI. We hope this article can help you plan your pricing strategy clearly and effectively. Photo by Daria Shevtsova from Pexels

Product Price In Your Store

Pricing Strategy

Most of the sales activities are held in the fourth quarter since it includes the two largest festival for commercial, Black Friday and Christmas Day. Be ready and fully prepare for the last quarter of the year. If you get everything on deck, over 50% of your 2021 revenue will be coming from the 4th quarter. OCTORBERInternational Coffee Day, October 1 - Special day for coffee lovers! Offer some customized mugs to your customers to enjoy their favorite blends. World Vegetarian Day, October 1 - Nowadays, more and more people starts to try plant-based diets to keep health, environmental, or religion. Some veggie pictures or special promos will be perfect to share with your customers. World Smile Day, October 2 SMILE FOR EVERYONE! Smile themes can always be paired with anything. Try to combine smiley themes with your products before that day comes! World Mental Health Day, October 10 - Not everyone realizes the significance of mental health issues. Present your support and share your thoughts with your customers. Canadian Thanksgiving, October 11 - Canadian give thanks for the year with families during that day. If you have Canadian customers, say thank you to them with some small gift will be fantastic. Boss’s Day, October 16 - Office products like mugs, polo, or something else which can improve the working condition. Get to Know Your Customers Day, October 21 - Last time in the year. So try to get more information from your customers and always be ready to improve your service. Halloween, October 31 - Christians celebrated something called All Saints Day on November 1st, honoring people who had gone to Heaven. All Saints Day could also be called All Hallows Day. Hallow means holy. So the day before All Saints day was All Hallows Eve, which eventually came to be called Halloween. Preparing some special discounts on costumes, decorations, or toys. Share your creative celebration with your customer on social media. NOVEMBERWorld Vegan Day, November 1 - The day for plant-based diets people share their culture with the world. Bonfire Night, November 5 - In the UK, people will celebrate with fireworks and light bonfires. Veterans Day, November 11 - In the US, it&#x27;s time to show respect to all military personnel who have served the US. International Men’s Day, November 19 - Not as commercial as Women&#x27;s Day, but men&#x27;s products with discounts are still good for this day. <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Winter.png" width="590px" height="402.688px" style="width:590px;height:402.688px"/></div>Thanksgiving, November 25 Black Friday, November 26 We&#x27;d like to introduce these two holidays together. Thanksgiving is the day for people to stay with family and say thank you for everything you have. Please remember to appreciate your customers for their loyalty during that day. Black Friday is the day after Thanksgiving for huge discount deals and everyone goes crazy for them. None ecmmerce owner will miss Black Friday. Please start preparing that day as early as you can and be ready for the marketing campaigns. Small Business Saturday, November 27 - Created in 2010 by American Express. It&#x27;s the time to share your brand story and brand beliefs. Discount for target small business customers too. Cyber Monday, November 29 - Now it became the biggest online spending holiday to date. Another holiday for a big discount. DECEMBERNational Sock Day, December 4 - Design some socks with your brand belief and ready to sale! Green Monday, December 13 - Second Monday in December and one of the busiest retail shopping days since only 10 shipping days left before Christmas. Christmas Eve and Day, December 24–25 Billions of people will celebrate the birth of Jesus Christ on that day. It becomes more and more commercial every year. Same as Thanksgiving, spend your marketing efforts on family stuff and heartwarming themes. And holiday promotion is definitely necessary. New Year’s Eve, December 31 The last day of the year celebration is always part of the new year celebration for the next year. Time to send New Year&#x27;s wishes to your customers and establish a relationship between them for the coming year. Provide special discounts on products that can be used in the new year celebration. Holiday is always a good time to share your store and brand belief with your customer if you can schedule your marketing campaigns ahead of time. Try to fill up and schedule your holiday marketing calendar, select the holidays that involve to your store and brand, preparing the holidays plan for the year. If you find any event that we didn&#x27;t include in this article, please let us know and we will share and celebrate it with everyone! Photo by Karolina Grabowska from Pexels

Holiday Calendar

Business/Holiday Calendar - Quarter 4

Enjoy the summer now! Outdoor will be the first choice for people to celebrate. JULYCanada Day, July 1 - It&#x27;s Canadian Independence Day. If your customer is from Canada, July 1 will be very important in your calendar. Free shipping or promotion will be a good strategy for that day. Independence Day, July 4 - One of the most significant holiday in the US. Patriotic spirit will be the main theme for this day. If your products include some US country design, be sure to promote them for this holiday. National Bikini Day, July 5 - Agreat opportunity to push summer swimwear! World Chocolate Day, July 7 - Dark, milk, white chocolate, choose the one you love and add it to your design then share with your customers! Get to Know Your Customers Day, July 15 - 3rd time in the year for communication with your customers. World Emoji Day, July 17 - there are 3000+ emojis waiting for you to add into your products. Be ready to test if your customers love emojis with your brand or not. National Ice Cream Day, July 18 - Another great design element if it matches your brand theme! National Moon Day, July 20 - the first person to walk on the moon. Space-theme will be 100% match that holiday theme. Summer Olympics, July 23–August 8 - the highest impact multi-sport events every 4 years. Talk with your customers in social media, sport theme will be perfect for that period of time. International Day of Friendship, July 30 - Another worldwide celebration for friendship and love. So show your love and promotion to your customers and let them know how important they are! AUGUST<div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Autumn.png" width="548px" height="365.075px" style="width:548px;height:365.075px"/></div>The first day of school, date depends on location - Preparing some back-to-school promotion if your store includes some students products. International Cat Day, August 8 - More specific pet celebration day for cat lovers. And cats are always a great design element for clothing as well. Book Lovers Day, August 9 National Nonprofit Day, August 17 - Day for volunteers, so show your respect to non-profit organizations. World Photography Day, August 19 - A good day to communicate with your photographers and maybe you can find some idea from their photos and arts. International Dog Day, August 26 - Same as Cat Day, this is the day for dog lovers. Summer Bank Holiday, August 30 - It is celebrated on the last Monday of August in England, Wales, and Northern Ireland, but Scotland celebrates on the first Monday of August. You can celebrate the end of summer with your customers and provide some festival clothing and discounts. SEPTEMBERFather’s Day, September 6 - Fathers day for Australians. Labor Day, September 6 - In North America, people celebrate the achievements of workers by that day as a federal holiday. Outdoor activities are still the first choice for celebration since it&#x27;s close to the end of the summer. So it&#x27;s time to prepare for the new season. May 1 is the Labor day for Many European, Asian, Central and Southern American countries National Video Games Day, September 12 - Preparing some video gaming theme in your stock, Sep 12 will be a great day to share your favorite video games and selling related products. National Grandparents Day, September 12 - National Grandparents Day celebrates the love between grandparents and grandchildren. Some heartwarming gifts for the aged will be very sweet. National Hispanic Heritage Month, September 15–October 15 - 4 weeks holiday for Hispanic and Latin American cultures. Oktoberfest, September 18–October 3 - Beer festival in Germany. International Day of Peace, September 21 - The UN General Assembly has declared this as a day devoted to strengthening the ideals of peace, through observing 24 hours of non-violence and cease-fire. First Day of Fall, September 22 - Time to promote your fall and winter apparel for sure! European Day of Languages, September 26 - Europeans language enthusiasts. World Tourism Day, September 27 - World Tourism Day celebrates the interest of traveling. If your store includes some traveling products, it&#x27;s time to provide some promotion for them. Photo by cottonbro from Pexels

Business/Holiday Calendar - Quarter 3 

Following up to Business/Holiday Calendar Part 1, this article includes all essential ecommerce holiday in quarter 2 of the year. In the northern hemisphere, since it&#x27;s late spring and the summer is coming soon and weather is getting warmer, customers will go outdoors for activities and enjoy traveling. And in the opposite way, winter is coming for people who live in the South. APRILApril Fools’ Day, April 1 - A perfect day to show your humorous. A great joke on your shirt, a funny picture on social media. April Fools&#x27; day will be an effective day to spread the core idea of your brand. Easter (Holy Week), April 10–12 - the resurrection of Jesus Christ. Easter is often considered a more important Christian holiday than Christmas. It&#x27;s a great time to offer some special deals as part of spring sales. Coachella Festival, April 9–18 - Music and arts festival in the US. National Sibling Day, April 10 - A good time to celebrate and party with your brother and sister. Customize some items to show your love for your sibling. National Pet Day, April 11 - Pet lovers. Time for pet products. Get to Know Your Customers Day, April 15 - This is the holiday prepared for your communication with your customers. Get some feedback and collect Q&amp;A by that day. Earth Day, April 22 - Anniversary of the environmental movement founded in 1970. Everywhere will hold events in support of environmental protection. Share your environmental protection thoughts and let your customers better understand it. Oscar Night, April 25 - It is one of the largest celebration in the film industry. Do some social media work to grow your brand awareness. MAYMental Health Awareness Month, all through May - Mental Health Awareness Month in the US. Try to learn some metal knowledge and communicate with your customers to share your thoughts. Try to build up a relationship between them. Star Wars Day, May 4 - Star Wars and space theme time. May the 4th be with you! Cinco de Mayo, May 5 - It&#x27;s a day to celebrate the Country of Mexico, yummy food, and great culture. Europe Day, May 9 - In Europe, it celebrates peace and unity, mostly through political debates and events to raise awareness about the role and history of European Union. Mother’s Day, May 9 - Mother&#x27;s day again but almost all over the world at this time. Celebrate the most important women in our lives—our mother. Eid al-Fitr, May 12–13 - It&#x27;s a Muslim holiday that marks the end of the month-long fasting during Ramadan. Time to provide promotions to celebrate enjoying meals. National Love a Tree Day, May 16 - In the US, plant lovers will celebrate for nature stuff. Plant design will be most suitable for that day. Eurovision Song Contest Finale, May 22 - Biggest Song contest in Europe. Victoria Day, May 24 - Outdoor activities and fireworks will be the major celebration of this day in Canada. It is a Canadian public holiday that honors Queen Victoria’s birthday. National Wine Day, May 25 - Classic wine lovers day. National Creativity Day, May 30 - New holiday to encourage creativity for everyone. Time to host a activity and see how creative your customers can get. National Smile Day, May 31 - #nationalsmileday Memorial Day, May 31 - A federal holiday in the United States to remember and honor the people who lost their lives serving in the United States Armed Forces. Be careful about your promotion and theme for that day to show your respect. JUNEPride Month, all through June - LGBTQ+ community and its supporters National Doughnut Day, June 4 - Doughnut lovers in US. Draw some tasty designs or sweet promotions for your customers. World Environment Day, June 5 - Time to provide some eco-friendly products if you store has some. International Children’s Day, June 13 - Offer some kid’s apparel if your store match the theme of holiday. Father’s Day, June 20 - Time for fathers! Be ready to prepare men&#x27;s apparel and gifts in your store. International Yoga Day, June 21 - A great day for sport stores to offer fitness gears that are related to yoga. First Day of Summer, June 21 - Summer is coming! Beach and swimwear is waving on you. But at the same time, it&#x27;s the beginning of winter in the Southern Hemisphere. <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Summer.png" width="479px" height="319.725px" style="width:479px;height:319.725px"/></div>Glastonbury Festival, June 23–27 - In the UK, this day will be a huge festival celebration for party people, so be ready for some festival gear to make your customers enjoy their day! Social Media Day, June 30 - A new festival to celebrate the social media. Photo by Vincent Gerbouin from Pexels

Business/Holiday Calendar - Quarter 2

The spending events were all happened in the fourth quarter of the year, the big holiday, has been past. Currently, it&#x27;s very important to schedule and plan your online store from the begin of the new year, and choose your holidays and spending activities, but also remember to plan accordingly; here are some tips on how to create a marketing calendar. To save your time, we put together an e-commerce holiday calendar with a short summary of dates and holidays to make 2021 your most profitable year. In retail and e-commerce, every day is a celebration: from the National Pizza Festival in February to the International Coffee Day in October. But it is important to understand which of these exciting days and events are related to your business.To prevent this from happening in your business, choose an occasion that matches your brand and target audience. Research the meaning behind these events and follow ethical standards. Here is what 2021 we can celebrate! Quarter 1 <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Spring.png" width="574.425px" height="382px" style="width:574.425px;height:382px"/></div>The first quarter of this year will be mainly reconnect with customers who discovered your store during last year. Try to be focusing on building up stable relationships with old customers and increasing loyalty between each other. JANUARY New Year’s Day, January 1 - For all customers around the world. The 1st day of new year is always good for welcoming new plans and strategies. Be ready for your new marketing resolutions, selling activities, and bucket goals. Science Fiction Day, January 2 - Star Wars Fans, Sci-Fi genre, books, movies, games, and comics National Sticker Day, January 13 - Stickers celebration! Customize your own stickers! National Hat Day, January 15 - Anyone who loves hats. Adding hats to your store! Martin Luther King Jr. Day, January 18 - U.S. Holiday. Consider special offers to celebrate it for Americans. Get to Know Your Customers Day, January 21 - Time to have your customers sharing their story with you! Also a good chance to let your customers provide some feedback for your store. National Pie Day, January 23 - Pie lovers. Have some pie pattern designs ready in your store. National Compliment Day, January 24 - Say greeting and thank you to all your great customers.Offer some &quot;thank you&quot; design. Australia Day, January 26 - Australians. Special Australian culture design will be perfect. Grammy Awards, January 31 - Global music event. FEBRUARYBlack History Month, all through February - Created in the US for commemorating achievements by African-Americans in US history, it’s celebrated all over the world today. Groundhog Day, February 2 - It isn’t an official holiday,but a good chance to run special offer on your store. Super Bowl Sunday, February 7 - NFL fans all over the U.S! Add some designs with the theme, offer a discount code. But please noted that NFL have trademarked the terms “Super Bowl” and “Super Sunday”. National Pizza Day, February 9 - All pizza lovers. Prepare pizza-themed products in your store! Chinese New Year, February 12 - Most important festival in China and the countries with East Asian and the Southeast Asian community.This festival marks the beginning of the new year in China and is assigned as one of the 12 traditional zodiac animals each year. 2021 is the year of the ox, and you can incorporate it into your marketing activities. Valentine’s Day, February 14 - The most romantic day during the year. Offering a discount for sure, but also preparing some special activities to show your romance in your store. Galentine’s Day, February 13 - Parks and Recreation fans Presidents’ Day, February 15 - the U.S. Federal holiday. Be ready for a marketing campaign. Family Day, February 15 - Spending time with family together for all Canadians. Try to promote some family products in advance and let your customers can share them with their family. Love Your Pet Day, February 20 - PET LOVERS. Promote interesting pet products and share some fun with your customers. Golden Globes, February 28 - Fans of film, fashion, and celebrities MARCHNational Grammar Day, March 4 - Language! It&#x27;s time to design your products with some grammar jokes World Book Day, March 4 - Time for book readers National Dress Day, March 6 - If dresses is one of the top merchandise in your store, it will be a good day for you to set up some sales for dresses. International Women’s Day, March 8 - Celebration day for women&#x27;s equality and contribution all over the world. If women&#x27;s clothing plays an important role in your store, be sure to celebrate it with a bunch of activities and discounts. Mother’s Day, March 14 - Mother&#x27;s day in the UK. Prepare some gift items ready for moms. White Day, March 14 - Another holiday for couples in Southeast Asia. National Pi Day, March 14 - π not pie. It&#x27;s the day for mathematical celebrating. π is also a solid fashion element for your design! St. Patrick’s Day, March 17 - celebration of Ireland’s heritage that refer to parades and festivals. People will be wearing anything in green. It&#x27;s really a great opportunity for marketing campaigns with great cultural design. Holi Festival, March 28–29 - Holi is the traditional Hindu festival of colors for love, fertility, and the advent of spring. Time to present your love with a colorful picture. Photo by Polina Kovaleva from Pexels

Business/Holiday Calendar - Quarter 1

Today we&#x27;d like to discuss about Instagram. First, we must understand what kind of social media Instagram is and what kind of people are using it? It must be very important to understand. Instagram is actually a pinterest-like image site on the mobile terminal. It is very popular among young people nowadays. It is a visual social community, with mostly female users, young people, and a lot of literary youth. It is a platform that requires aesthetics and emphasizes tune. So how do you build your own fans quickly? 1. Filling up your information Especially the avatar, and a brief introduction to yourself are very important. This is the first sense, the avatar should be high-end, and the description should be impressive 2. High-quality content, high-quality pictures The so-called content is king, good content will be pleasing to the eye when others read it, fans will be impressed, fans will give you likes, fans will leave comments, and also @ his friends to help you advertise your store. Once you have a good picture, a good description is necessary, and it&#x27;s a good chance to announce your brand beliefs. Many people may ask, most of us do not have good photographing equipment, never learn any photography skills, and where can we look for high-quality content? How should we increase Instagram followers quickly? In fact, there are several beautiful photograph communities, for example, www.pexels.com, 500px.com, Flickr.com, and imgur.com. These are some perfect picture galleries. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/how%20to%20increase%20ins%20followers.png" width="513" height="342.07501220703125" style="width:513px;height:342.07501220703125px"/></div>Regarding the description part, it must be related to your product or the image you plan to upload. So, either don’t update your ins, but if you decide to do it, you have to do it in the perfect way. We&#x27;ve seen a lot of friends were doing great job and keep a high level quality for their instagram updating at the beginning. But as time goes on, the updating quality was getting lower and lower, which will reduce the overall impression. Try to keep your post following one style. 3. Try to use tag and # to help you increase your fans Tag helps you increase more fans and # helps you create popularity. For example: &quot;Tag three friends who would love this this page!! And tag your xxx pictures with #InkPOD to be featured! If you love our post plz follow our accounts on Instagram, double tap and tag your Bestie 4. Use # wisely Some tags are very commonly used on Instagram, such as #shoutout, #TagsForLikes, #ilovemyfollowers and #follow. You can use some hashtags related to you or your store to attract more attention for your pictures, which can also build more interaction. For example, the top ten hashtags are: #love, #instagood, #me; #like, #follow, #cute, #photooftheday, #tbt, #followme, and #tagsforlikes. But please do not use too much #, which will make people get tired of it. 5. The content must be commentable Try to create a way to ask questions, which will not only increase attention, but also increase discussion. Moreover, contact is the best way to increase followers on Instagram. 6. Follow and unfollow With high-quality content, you may now follow more people, and then get them to follow you back, and then you may unfollow them after a while if you want. Actually, this method is not infeasible. People used this method to increase fans by about 1.3w in a month. They are all real fans, but it&#x27;s a really tiring method. 7. Use instagram filters One of the most popular features of Instagram is its powerful filters. We have been using them before, and the filter result is pretty impressive. The photos look really nice and maintain the same style. 8. Don&#x27;t make Instagram as the only social media for you You can share Instagram content to Facebook, twitter, Flickr, and let more people see it. This is very significant. Always try to increase the exposure of your account, including install it directly on the custom tab of Facebook, and then your facebook friends can visit your ins directly. 9. Time for updating Find the right time to update the pictures for your products. Morning around breakfast, noon after lunch and evening after dinner are always 3 good time to post your products. Don&#x27;t updating too frequently otherwise will make your customer getting tired. 10. Persistence No matter what we do, we must insist on perseverance and firmly believe in the power of perseverance. Ecommerce is always afraid of working for a long time without any feedback and effect, and then give up halfway and put yourself to death. This is not advisable. Photo by cottonbro from Pexels

Instagram

How to Increase Instagram Followers

Keyword

Keyword Mining

Today&#x27;s payment system and mobile technology are flourishing, and e-commerce is becoming more popular. The number of online shoppers is increasing year by year, and there was a surge in 2020 due to epidemics. Therefore, more and more people are starting to build online businesses. To be successful, you must decide what to sell by determining what products are attractive to customers. You may find it troublesome to find and predict popular products and incorporate them into your long-term plans. This is why we want to provide you with some information about next year&#x27;s hot products. You can also use TradeBeyond to find suppliers that provide the best new products, or release your products to international retailers. Check out some popular product categories below, and get started now. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Popular%20product%20categories%202021.png" width="400" height="267" style="width:400px;height:267px"/></div>Sports Equipment People all over the world are increasingly aware of the importance of health, especially during the epidemic. As Deloitte said, one of the important trends in the sports industry in 2020 is the rise of women&#x27;s sports. In addition, according to the statistics of the International Olympic Committee, the proportion of women athletes in the Olympic Games has risen from 23% in 1984 to 49% in 2020, and the number of women participating in sports is obviously increasing. As the number of people engaged in sports activities has increased, the demand for sports equipment has increased. Leggings Among the top ten best-selling products in Amazon&#x27;s sports and outdoor categories, 3 products are women&#x27;s tights. Based on the above trends, we believe that more women will participate in sports, and women&#x27;s tights will remain in high demand in 2021. Brands such as Lululemon, Gymshark, Hue, Alo Yoga, Colourfulkoala, etc. have the best sales. Fitness tracker A fitness tracker or exercise tracker is a device that can record your heart rate, steps, and calorie consumption. In the most popular sporting goods category on eBay, activity trackers rank first, while the brand sales of Fitbit and Magictek trackers occupy the top spot. Household products Due to the impact of the home restriction order, many people have begun to choose to buy furniture online. Even though some customers will still shop in physical stores, the online sales of the furniture industry will continue to rise. The sales volume of several online furniture retailers has risen sharply in 2020. Bed linings As people pay more attention to sleep quality, companies have launched luxurious bedding products, and customers are spending more and more on bedding products. In Amazon&#x27;s home and kitchen categories, bed sheets and pillows are the best-selling products. According to Hongjing Research, the scale of the global bedding market is expected to increase at a compound growth rate of 5.1% from 2019 to 2025. Customers will look for bedding with high quality, modern design and relaxing materials. However, the most popular bedding products in 2021 will be white, milky white, blue, gray and pink. Pet supplies Through the increase in consumer spending, we have seen more and more families start to keep pets. The American Pet Products Association revealed that 68% of households have pets. Healthy pet food is one of the latest trends, and the pet food market generates the most revenue in the industry. Most e-commerce platforms provide pet products for birds, dogs, cats, fish, horses and even reptiles, of which dog products are the most popular. Toys and games In recent years, with technological innovation, the supply of electronic games and interactive toys has continued to rise. The toy market is attracting more consumers, and they are spending more and more on these products. The global toy market is growing steadily, and between 2014 and 2019, total toy sales increased by 15%. At the same time, it is expected that from 2020 to 2025, the toy and game market will expand at a compound annual growth rate of 9.91%. Featured dolls and toys The sales of dolls and toys always depend on the TV shows and movies produced by Marvel, Pixar, DC, etc. As pointed out in Wal-Mart’s Top Toys of 2020, the top 6 are all show and movie-themed toys, including &quot;Frozen 2,&quot; &quot;Star Wars&quot; and &quot;Pet Dog Patrol.&quot; In the toy category of eBay, TV and movie character toys are also the best-selling. Disney and Marvel’s studios will launch &quot;Raya and the Last Dragon&quot;, &quot;Eternity&quot;, &quot;Cruela&quot; and more in 2021. Plush character toys, model making toys, collectibles and characters based on these movies will become the trend in 2021. We can also expect toy brands to launch special puzzle or board games with the latest movie characters, such as Monopoly and UNO. Electronic games In the epidemic, people are forced to stay at home, and many people will also spend their time playing online games, which will make video games flourish in 2020. Compared with last year, the sales of video games in 2020 increased by 23%. Regarding Amazon’s best-selling video games, 5 of the top 10 products are game discs for Nintendo Switch, showing that Nintendo is the best-selling brand. As the video game market is now expanding, we can expect the trend of video games to continue for a long time. The long-awaited PlayStation 5 and Xbox Series X have been released recently, and Nintendo Switch 2 may be launched in early 2021. What is certain is that these games and consoles will be very popular. You should be wondering what is the best selling game for the new console. Action and shooting games have always been the favorites of players. For example, &quot;Assassin&#x27;s Creed: Viking Age&quot;, &quot;Call of Duty: Black Ops-Cold War&quot;, &quot;Demon Soul&quot;, etc., these are the most classic games on PlayStation Re-enactment. And &quot;Sackboy&quot;, &quot;A Big Adventure&quot; and &quot;Busgnax&quot; are the most popular PS5 children&#x27;s adventure games. As for Nintendo Switch 2 games, 2020 Photo by Ketut Subiyanto from Pexels

Product Categories 

Popular Product Categories in 2021

Indeed, for many small partners who want to start a business, if you want to become a member of the cross-border e-commerce trend, dropshopping become one of the good way to open your online store on shopify. As a traditional e-commercer, you need to waste a lot of efforts and material resources on product inventory. If you consider the new e-commerce model of dropshopping now, inventory is no longer a problem. Because in this mode, there is no need to suppress any inventory. You can devote most of your time and energy to operating the store and focus on getting more product orders. I have made it very clear in this article about everything you need to know about Dropshipping. In fact, Dropshopping is a very flexible management model, which is widely used on major cross-border e-commerce platforms, including the popular shopify now. And I believe the future trend is that e-commerce entrepreneurship is becoming more and more popular and simpler. Therefore, I hope that this shopify strategy can give a good start to the friends who are interested in starting a business in the cross-border e-commerce industry! Dropshopping is a business model and the process is very simple. As a seller of Dropshopping, you don&#x27;t need to prepare inventory in advance, so you don&#x27;t need a lot of start-up capital, and you don&#x27;t need to package and ship it yourself. If the seller receives an order, just contact the supplier immediately and let the supplier install the order and ship it directly to the customer. InPOD acts as a bridge in this process. It is a free APP for Dropshopping, which can help you integrate supplier information of various products, help you customize products and make the ordering process easier. For novices, Dropshopping is a cross-border e-commerce model that is very worth trying. It is simple to operate and easy to manage, and does not require high upfront investment. Instead of being a full-time store, you can use your free time to open a store of your own. Shopify is also one of the current mainstream cross-border e-commerce platforms, and everyone can open a store on it. Shopify&#x27;s operation is very simple, even if you don&#x27;t have any technical experience, it is completely achivable. And in the operation process, basically we will not encounter any problems. So, if you want to engage in cross-border e-commerce industry, then shopify is a very good choice. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Dropshopping%20and%20Shopify.png" width="553.4249877929688" height="830" style="width:553.4249877929688px;height:830px"/></div>Photo by cottonbro from Pexels Why choose shopify for Dropshopping? For those who don&#x27;t have much start-up capital, Dropshopping is the most suitable business model. If you want to do Dropshopping, Shopify is the easiest platform to operate. When you open a shop on Shopify, you don’t have to worry about inventory at all. Your inventory is entirely based on the number of orders placed by customers. This system is different from the traditional e-commerce, and the traditional e-commerce is to first go to wholesale products. Now when you do Dropshopping, you can control the inventory with just a few clicks of the mouse.

Dropshipping

Dropshipping and Shopify

Creating a good pattern design does not mean that it can be printed perfectly on the products. Today we will provide some tips on how to prevent discrepancies between design pictures and printed products. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/3594321b-724c-40e7-b64b-08833951f69d.png" width="534" height="801" style="width:534px;height:801px"/></div>Photo by Ann Nekr from Pexels1. Avoid using small designs (text, logo, etc.). Tiny design typically doesn&#x27;t meet our design guidelines and always has problem with quality. The small text or image sometimes looks fine on your computer screen, but it usually will not look that good on products and become hard to read. Also tiny features will cause printing issues on some products&#x27; texture. 2. Use images fully cover the design areaWhen uploading your design image and adding it to the product, please make sure that image goes over the edges of the whole design/work area and doesn&#x27;t leave any blank margins. If not, the area that isn&#x27;t covered by the picture will leave blank white and sewn, the edge of the product will be white. And it&#x27;s very important that your image fills in the entire safe print area and meet the required size and DPI. Or your design elements may be sewn into the seams. 3. Be careful with low-resolution files. Do not increase the dimensions of a low resolution picture which will cause additional pixels to be added to the picture and make the image more blurry than before. 4. Don&#x27;t design images with transparency Please avoid any transparency effect such as shadow. Transparency refers to graphic elements that are lower than 100% opacity. Full transparency indicates something that is completely can&#x27;t see-through, while semi-transparency (or translucency) refers to graphic elements that are partially opaque. Both transparent or semi-transparent graphics do not display perfectly in POD printers and will cause unexpected results. 5. Neon colors Neon colors are becoming more and more popular in designs. But beautiful things are always accompanied by danger. Neon colors are typically used for screen displaying and it&#x27;s not within printable range. So if your design is using neon colors, we highly recommend ordering a sample first, usually it will not look as brighter as it shows on screen. 6. Appropriate DPI value When you upload your image into our customizer, you will see a print quality test result on top right as shown below. Please make sure your image is good quality before save your design. So, sometimes you can’t create a single print file of your design and then apply it for a variety of different products. <div class="media-wrap image-wrap"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtocreateaperfectdesignprintfile.png" width="613" height="301.57501220703125" style="width:613px;height:301.57501220703125px"/></div>7. Using contrast When you pick color for your design, please try to select colors with more contrast rather than similar color. Colors that are similar will be difficult to distinguish after printing.

Print File

How to Create a Perfect Design Print File

Design is the core of the entire POD business model. For people who is not a designer, you can look for pattern designer online and buy their design. If we use this POD business model, the cost of design must not be saved. If you think about it, if your design patterns appear, there will naturally be many orders. Maybe you buy a design for 100 dollars, which can bring in sales of tens of thousands of dollars. Generally, a better quality design is between US$20 and US$100. Of course, if your budget is too tight, you can also look for designs that cost $5 and $10. Maybe your start-up capital is only 100 dollars, you have to set aside six or seventy dollars for advertising, and the budget for design is only ten dollars. If this is the case, I do not recommend using the POD mode. Because the POD model is to be done well, it is necessary to leave enough budget for the design. Design is the essence of the entire model. I​f you are a designer and you want to print your own design, Generally, we can find design inspiration in the following places: 1 Google images (generally I would recommend looking at some funny design drawings) Niche+product, niche+funny product, niche+funny/mean 2 Pinterest (recommended) to read repins and likes of posts Refer to the design of other POD products, such as some designs on TeeSpring. Address: <a href="https://teespring.com" target="_blank">https://teespring.com</a>3 Reddit (product sub reddits) Go directly to Google to search for niche sub reddits or enter the official website of reddit, and add r/product/ after the address. Take a look at what other people discuss frequently, you can print this content on your product 4 Facebook ads with a high participation rate 5 A tool that can monitor the design of others&#x27; products (TeeSpy) Before you start designing, you have to see if there is a Social proof: Does anyone like, share, or discuss your product. You have to think about a few questions: Do you expect anyone to buy this product? Or is there someone else who is already selling and selling well? You can go to Esty, Redbubble, eBay, AliExpress to see the sales of these products. Be sure not to copy other people&#x27;s designs, otherwise you may encounter infringement problems. <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/About%20the%20pattern%20and%20design%20of%20the%20product%20_Photo%20by%20Dids%20from%20Pexels.jpg" width="538px" height="403px" style="width:538px;height:403px"/></div>The method I introduced above is designing products by yourself and imitate other people&#x27;s products. Or, in POD, you can also choose to cooperate with other designers to find the perfect creative idea. We recommend to find designs on the following 3 platforms: Upwork Address: <a href="https://www.upwork.com" target="">https://www.upwork.com</a>99Designs Address: <a href="https://99designs.com" target="_blank">https://99designs.com</a>Freelancers Address: <a href="https://www.freelancer.com" target="_blank">https://www.freelancer.com</a>The designers of 99Designs are more expensive, but the quality is pretty good. If your budget is very tight, you can choose freelancers. If the budget is not very tight and you want to find a good designer, I suggest using upwork. Generally, the price of each design is between 20 dollars and 100 dollars. Designers in different countries have different prices. For example, designers in the Philippines and India may cost 10-20 dollars. For designers in developed countries such as the United Kingdom, the United States, and Australia, each design may cost 50-100 dollars. Of course, the country is not important, the most important thing is the quality of the design. No matter which country the designer comes from, as long as the quality of the design is good, we can cooperate. We suggest setting the initial bid at 10 to 20 dollars. No matter what e-commerce model is, if you analyze it carefully, the model is actually just a means to achieve sales. Regarding the product, how to choose a product that meets market needs, and which channel to choose after a product comes out, use cooperative traffic to expose the product, and the subsequent strong supply chain. No matter which e-commerce platform, these methods are all suitable. Photo by Dids from Pexels

About the pattern and design of the product  

<div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/How%20to%20open%20an%20online%20store_Photo%20by%20Nataliya%20Vaitkevich%20from%20Pexels.jpg" width="287" height="431" style="width:287px;height:431px"/></div>Photo by Nataliya Vaitkevich from Pexels Today we will show you how to create your own POD online store. Generally the POD operation process includes the following steps: Step 1: You need to have a design drawing. Step 2: Combine your design with the product, and upload the product to the store. Step 3: Your store will send the order information to the service provider through the app. Step 5: The service provider starts to produce your product, pack it, and then send an email to tell the customer that it has been shipped, and tell the customer the logistics information. Generally, when we talk about the POD model, we actually do it in conjunction with the Shopify website. When you sign up a Shopify website account, if you want to make money through POD, you can do it by installing plug-ins. There are many POD plug-ins, but they must meet the following requirements: Ensure that it can be integrated with Shopify; To ensure that a large number of orders can be processed, you can see if the service provider has a record of processing a large number of orders. Of course, if it has been doing this business for a long time, it also shows that it should be able to handle a large number of orders. The price is reasonable. If the price is too high, your own profit margin will be compressed, so we must ensure our own profit. The delivery time is reasonable. Generally speaking, the service provider will start production within 24-48 hours after receiving the order, and the production generally takes 4-5 days. &quot;My POD stand-alone station is setting up ready now, but how do I choose products? &quot; Have you already started gearing up and willing to try? Then, next, we have to think about what product to sell. The shopkeeper reminds you that there are a few basic points to pay attention to when choosing products: small size, light weight, not fragile, high profit and high repurchase. In addition, we have also counted some POD products that will be sold overseas in 2020 for reference: Mug/Sling Bag/Decorative Prints/Baseball T-shirt/Hoodie/Beach Towel/Mobile Phone Case/Notebook/Pillow Case/Stickers/Wallpaper/Storage Bag/T-shirt/Crew Neck Sweatshirt/Long Sleeve Shirt/Badge/Do Underpants/flip-flops/socks/vest/baseball caps/sneakers/cold hats/pajamas/skirts/scarves/environmental bags/backpacks/travel bags/children and baby products/cosmetic bags/mirrors/ties/luggage tags/yoga mats/notebooks Computer Case/Coaster/Napkin/Mouse Pad/Wallet/Poster/Stationery/Greeting Card/Calendar/Office Supplies/Post-it Notes/Clock/Pet Supplies/…… These POD categories are all inexpensive consumables, which are very easy for consumers to accept and buy! And sellers can combine them for sale, increase customer unit price and GMV. By the end I will focus on introducing the installation of InPOD plug-ins. If you want to do POD, use the following plug-ins, you can follow the tutorial to operate. InkPOD plug-in installation and practical operation - It&#x27;s free add-on! App Link: https://apps.shopify.com/wowfulfillment-app?surface_detail=finding-and-adding-products-print-on-demand&amp;surface_inter_position=2&amp;surface_intra_position=6&amp;surface_type=category4 Click &quot;Add App&quot; , type in your store link, then Log in <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore1.png" width="593.4249877929688" height="288" style="width:593.4249877929688px;height:288px"/></div>After Log in successfully, Click Intall App <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore2.png" width="439" height="363.6875" style="width:439px;height:363.6875px"/></div>Then you will be directed to our App website as shown below <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore3.png" width="571" height="266.83750915527344" style="width:571px;height:266.83750915527344px"/></div>Choose product and customize For example, we choose shoes D19 product to start our design. Click the Design button, then then scroll to the bottom &quot;Start Customize&quot;. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore4.png" width="157" height="290" style="width:157px;height:290px"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore5.png" width="378" height="403" style="width:378px;height:403px"/></div>Then you will be directed to the customizer. You can add text, change background color, and add your design image as shown below. After unloading your design image, you can scale and move the image directly, also, the image editor is on the right. The design sketch will be present in the buttom right corner. Once you finish your design, click &quot;Done&quot; on the top right corner. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore6.png" width="533" height="259.0375061035156" style="width:533px;height:259.0375061035156px"/></div>You can either re-customize the product, or Save and Add to Import List to set your sale price. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore7.png" width="471" height="504" style="width:471px;height:504px"/></div>Under Product, you can change products title, Collections and add Tags in your store. Under description, you can add products description with size chart. Under variants, you can setup the sale price for different size of shoes. And under image, you can add any photo besides design sketch, such as sample shoes photo you take before. Once you finish all setup, you can push the product to your store. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore8.png" width="523" height="237.47500610351562" style="width:523px;height:237.47500610351562px"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore9.png" width="613" height="316.0124969482422" style="width:613px;height:316.0124969482422px"/></div>Pre-Customization Under pre-customization, you will see a bunch of pre-designed products. If any of these pre-design attracted your eyes, you can add to import list and push it to your store directly. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore10.png" width="592" height="265.2875061035156" style="width:592px;height:265.2875061035156px"/></div>Install customizer to your store If you want to install our customizer into your store and let your customer to create their design in your store, you can use the Installation function per showing below. PLEASE READ THE INSTRUCTION CAREFULLY BEFORE INSTALLATION. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore11.png" width="539" height="250.55001831054688" style="width:539px;height:250.55001831054688px"/></div>After you read all our instructions and click Install Customizer, go to Add Products, choose the products which you want your customers to design. For example here, we choose the shoes D19. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore13.png" width="489" height="224.0625" style="width:489px;height:224.0625px"/></div>Before adding the customizer product to your store, you can setup the Product, Description, Variants and Images same as your design shoes. Then click &quot;Add to Store&quot;. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore14.png" width="555" height="271.63751220703125" style="width:555px;height:271.63751220703125px"/></div>Following image presents how the customizer and the product looks like in your store. <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Howtoopenstore15.png" width="432" height="245" style="width:432px;height:245px"/></div>Feel free to reach out to our customer support team if you have any questions when you install and use our app/customizer. We are always happy to answer any question or feedback from our customers!

Open POD store

How to open a POD store

1. What is POD POD (Print on demand), are starting from the 1990s-a concept designer and fans put forward customizing needs, customized printing on any blank product in the form of consumption. Today, POD has become one of the best ways for cross-border e-commerce independent websites to obtain income. Excellent visual design, unique brand concept and value proposition are refreshing, coupled with the support for self-customized products and personalized consumer experience, POD products are particularly popular in markets! <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/what%20is%20POD1.png" width="591" height="246.20001220703125" style="width:591px;height:246.20001220703125px"/></div>Flexible customization is completely in line with the increasingly personalized value needs of current consumers. The independent brand station directly connects with your consumers. You can interact with consumers and grasp consumer demand information, which helps merchants customize and adjust products and sales strategies that meet market needs. It applies to both small businesses and large companieNo inventory space is needed, reducing storage costs. The POD supplier will be responsible for the printing, production and mailing of the fulfillment of the order; and you only need to choose a cooperative supplier with good quality and suitable material at the beginning, and then you can focus on your brand building promotion, independent station operation and sales strategy . <div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/what%20is%20POD2.png" width="549" height="311" style="width:549px;height:311px"/></div>Incorporate unique design and your brand concept. It is especially suitable for designers, artists or entrepreneurs with designer partners. This is an excellent opportunity for marketing and profiting by designing your own unique brand. But what about independent sellers who lack design resources? do not worry! You can use the massive design materials provided by the POD supplier to complete our product design online, upload it to the independent station store, and start selling quickly! In the absence of financial risks, test the market response of new products. Since there is no need to invest funds in advance to produce a large number of products, your independent station can grasp the order information at any time, and you can see which designs are selling well and which are not good at any time, so it is very convenient to adjust and modify in the process. Help build your brand. Using independent stations to sell POD products has a natural advantage of flexibility. You can create your own brand, accumulate unique brand stories, build a fan community, cultivate repeat customers, and accumulate reputation for long-term benefits. Facing the internationalized global market. Your brand independent station can be open to global consumers on the Internet, openly display and accept demand orders; POD supplier factories all over the world and international logistics can support you to receive orders from all over the world. Moreover, shopping through independent stations is also in line with the consumption habits of consumers in Western countries.

Print-On-Demand

POD Introduction

<div class="media-wrap image-wrap align-center" style="text-align:center"><img src="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Why%20did%20you%20choose%20InkPOD_Photo%20by%20cottonbro%20from%20Pexels.jpg" width="507" height="337" style="width:507px;height:337px"/></div>Welcome to join InkPOD! If you are ready to host your own ecommerce store, or just customize something nice for yourself, InkPOD will be always standing behind you and giving you all kinds of support you need. InkPOD was starting in China. As we know, China cotton textile industry is the largest in the world, producing yarn, cloth, woolen piece goods, knitting wool, silk, jute bags, and synthetic fibers. Also, Products made in China occupy more than 50% of Amazon&#x27;s market. To take the advantage of the one of world largest supply chains, InkPOD found a brand new semi-manual Print On Demand supply chain to help people who wanna set up their own brand and spread their design all over the world. After connecting the top supply chain with our unique customizer, the biggest challenge was controling the overall quality for customize product partially made by hand. In order to satisfy all customers&#x27; quality requests, we decided to assign a quality inspector. All products need to pass the inspection before shipping to customers. We hope our products can show the excellent designs from designers. We&#x27;re just starting and leveling so there are still a lot of challenges we are going to face. We want to grow up fast, and, one day we will be the top POD store where can provide all kinds of POD products you can expected or unexpected Overall all, REALLY THANK YOU for choosing us, trust us, give us some time. We will try all we can to support you and your store. Reference: Photo by cottonbro from Pexels

Welcome to join InkPOD!

Why did you choose InkPOD?

Shipping cost is one of the necessary expenses that all online store need to think about. There are 3 aspects that govern the price of shipping.1. Package weight and size, which can be evaluate depends on what products you plan to sell. 2. Shipping speed, both your customer and you can choose the shipping speed based on how fast you want the package. 3. Location of start and destination. You can determine your business cover area based on your shipping range. <div class="media-wrap image-wrap align-center" style="text-align:center"><a style="display:inline-block" href="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Shipping_Photo%20by%20Andrea%20Piacquadio%20from%20Pexels.jpg"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-accelerate.aliyuncs.com/inkpod-resource/1622330584920.png"/></a></div>As a POD products supplier, InkPOD always provides 2 shipping services(Standard Shipping and Express shipping) based on the customers&#x27; needs. We provide standard shipping as a free service. The average shipping time of free standard delivery is 19 to 35 days in the last year, but due to COVID-19, the free standard shipping time became unpredictable and out of our control, so we would highly recommend our customer choosing the fast delivery. The average shipping time of fast delivery is 4 to 10 days. The price of fast shipping rate at InkPOD are grouped by product category, and all items within a single category have the same shipping fee. The fast shipping fee for multiple items of the same category in one order will be Number of Items X Freight of Unit Item. We&#x27;re planning to provide an additional discount for the several items of the same category delivered in the same order. Please find our shipping rates and calculation guide in the following Link: For ecommercial owner, please remember that the shipping price that you set up on your store website and your customers have to pay can be different from the shipping price that InkPOD charges you to deliver products to your customer. Here are some shipping fee setup strategy: <ul><li>Raise the price of products to cover part of shipping cost </li></ul>Sometimes customers will give up their shopping cart with their chosen items because of a high shipping rate. Raise the price of products to cover partial shipping fees will avoid order churn from this problem. For example, a pair of shoes is selling for $53.99 in your store, and the fast shipping fee is $9.99. You can decide to offer fast delivery for this product at $3.99, add $6 to your product price as $59.99. Finally the money customers spent is the same, less delivery fee will keep them sticking with their shopping carts instead of abandoning them. <ul><li>Incorporate the shipping price in product price and offer free shipping </li></ul>Customers are always looking for free shipping, especially free fast shipping. But, free shipping can be not really free. If your product is expensive, you can try to add delivery cost to the product price. A few dollars on account of shipping won&#x27;t make difference for customers who&#x27;re ready to buy something already expensive. If your product is not very expensive, you can also try to set a minimum order number for free shipping service, or provide free shipping for some specific products, such as the seasonal products or high profit products. <ul><li>Let customers pay the full shipping price </li><li>Coorporate different shipping fee strategies </li></ul>In most case, one shipping pricing strategy won&#x27;t be able to work everytime. So most ecommercial owners will try to combine different strategies under different cases. Please remember, you still need to pay the shipping fee that InkPOD charges you, no matter what shipping price you decided and calculate for your store product. Please be careful with your shipping strategies, it&#x27;s a core part of your ecommercial business. Analyze and calculate the shipping costs depends on your type of product and target customers location once you have an idea. InkPOD always welcomes our customers to contact with us once there is any questions or feedback. Photo by Andrea Piacquadio from Pexels

Shipping cost is one of the necessary expenses that all online store need to think about.

Be Ready for Shipping

RGB Vesus CMYK As a designer, sometimes you will be just out somewhere and all of a sudden, a beautiful, profound idea will enter your thoughts in a split second. But how do you record and express your idea? The color. Color is the language of your design. Be color’s friend, play with colors, and create a cool design with color combinations. Photoshop will always be a good tool for designer to record their design and modify it on the product. But there is one thing designer need to know before start selling your design. The color from your design programs and the picture printing on your shoes will have some distinction. Since the color in the screen and real world printing is in two different color systems, RGB( red green blue) and CMYK(Cyan, Magenta, Yellow, and Key/black). So what is the difference between them? <div class="media-wrap image-wrap align-center" style="text-align:center"><a style="display:inline-block" href="https://wow-assets-us.oss-us-east-1.aliyuncs.com/market-pics/Blog/Choose%20the%20right%20colors_Photo%20by%20Steve%20Johnson%20from%20Pexels.jpg"><img class="media-wrap image-wrap align-center" src="https://wow-assets-us.oss-accelerate.aliyuncs.com/inkpod-resource/1622329510085.jpg"/></a></div>RGB color model is developed by visual based, in other words, from the nature light. So RGB model is also apply for our computer screen devices to present pictures. But, CMYK, which colors are presented by overlaying the 4 based colors, is the original principle for the printers all over the world. If you uploaded your design picture created by RGB model, you will lose colors when converting it into CMYK. Following are some tips for you to avoid the color trap: 1. Check color model before design We highly recommend all our customers use some online RGB to CMYK converter to check which colors of your design are out of CMYK color space and fix it. You can watch the following training video for you as reference: https://www.youtube.com/watch?v=rM_AZFPW47M&amp;ab_channel=JerryDavis. Also, you can try the rgb2cmyk.org color space converter. Use .jpg for output format and set the CMYK profile to SWOP2006. 2. Product Samples Ordering samples for your design products is always the best way for designer to review and quality control their manufactured products. InkPOD always provides substaintial discount on the 1st sample order for each design. A sample order not just helps you confirm the color and overview of the product, you can also take some great picture/video to present your design to customers. 3. NO neon colors in RGB Printer do not support the neon colors so please avoid neon colors in your design. If you want to start your design with CMYK model, you can google search &quot;switch to CMYK&quot; with your program name. Don&#x27;t be afraid of your color design. If you feel worried about any design color presenting or design files setting up, please message us directly. Our online design service team will always be there to help you figure out any color issues. Photo by Steve Johnson from Pexels

The color from your design programs and the picture  printing on your shoes will have some distinction. Since the color in the screen and real world printing is in two different color systems, RGB( red green blue) and CMYK(Cyan, Magenta, Yellow, and Key/b

InkPOD Blog

Knowledge and inspiration for your Print on Demand business